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Madni Ali

Software Engineer + Cloud Architecture, Backend Development, System Design, and API Development

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Hi there

I'm Madni, With over 5 years of experience in software development, based in Dublin, I specialize in backend architecture and delivering scalable solutions for platforms serving 100K+ users. I’ve led initiatives that boosted performance and cut AWS infrastructure costs by 53%. Skilled in AWS, Azure, Docker, and Terraform, I design reliable, automated CI/CD pipelines for efficient and secure deployments.

I also bring full-stack development experience with React and have contributed to projects involving Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) systems—building intelligent, context-aware applications.

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Me smiling like a goofball at the Qwilr office in Sydney

Work Experience

P3 Financial (Cloudasset) Logo

P3 Financial (Cloudasset)

Senior Software Engineer -- Jan 2023 - Present

  • Refactored data queries to reduce unnecessary retrieval, cutting cloud resource costs by 53%.
  • Optimised real-time search and tracking logic, improving write performance by 40%.
  • Automated the deployment pipeline with embedded tests, increasing delivery speed and enforcing quality.
  • Redesigned dispatch algorithms to optimise delivery routes, reducing fuel use by 35%, delivery times by 30%, and wait time by 60%.
  • Offloaded intensive computations from the core system to improve API throughput by 38%.
  • Fine-tuned a language model to translate natural language into database queries, with caching strategies that cut API costs by 23%.
  • Migrated a legacy application to a modern architecture with full test coverage.
  • Mentored 4 junior developers, improving team code quality and onboarding efficiency.
Devsinc Logo

Devsinc

Software Engineer -- Jun 2022 - Jan 2023

  • Rewritten and optimised SQL queries, reducing initial load time and improving performance by 48%.
  • Applied object-relational mapping techniques to improve data access efficiency.
  • Developed high-throughput scripts and stored procedures to handle large-scale data processing.
Venexel Technologies (Techsembly) | Plan Z Logo

Venexel Technologies (Techsembly) | Plan Z

Software Engineer -- Nov 2020 - May 2022

  • Increased search conversion rates by 30% through database and caching optimisation.
  • Modernised the frontend architecture, leading to better maintainability and user experience.
  • Enhanced scalability and performance by restructuring data models and service interactions.

Projects I've worked on

Zapp - Delivering what you love, fast

A one-stop app to shop, save, and smile

  • Developed and maintained multiple scalable microservices for real-time order placement, driver dispatch, and delivery tracking, handling 100K+ monthly active users and 8K+ daily orders
  • Led migration from monolith to a Kubernetes-based microservices architecture on AWS, improving deployment speed by 60% and cutting infrastructure costs by 32%.
  • Collaborated with 5 cross-functional teams to deliver features like multi-restaurant cart, scheduled orders, and customer loyalty rewards, increasing retention by 18%.
  • Implemented CI/CD pipelines using GitHub Actions, Docker, and Terraform, reducing deployment time from 40 minutes to under 10 minutes with near-zero rollback incidents
  • Built a custom language model to translate natural language into database queries, with caching strategies that cut API costs by 23%
  • Optimized PostgreSQL and MongoDB queries, reducing P95 backend response times from 1.4s to 480ms, resulting in a 24% decrease in order drop-offs
  • Mentored 4 junior developers, improving team code quality and onboarding efficiency

Techsembly - Powering global eCommerce for luxury retail and hospitality

One platform. Endless storefronts. Locally adapted, centrally managed

  • Engineered and maintained a multi-storefront eCommerce platform enabling over 200 global hospitality brands to manage regional stores, products, and logistics from a centralized dashboard
  • Built dynamic storefront provisioning tools, allowing non-technical users to deploy new, localized eCommerce sites in under 5 minutes, driving a 70% increase in conversion rates across pilot clients
  • Delivered a combined checkout system supporting multiple product types (F&B, experiences, gift cards, 3rd-party vendors), reducing cart abandonment by 28%
  • Optimized the database schema to reduce query times by 30% and improve data retrieval efficiency
  • Developed a custom payment gateway integration, enabling seamless transactions across multiple payment providers
  • Implemented a robust logging system to track and analyze application performance metrics
  • Mentored 3 junior developers, improving their technical skills and knowledge of the platform

Climatica - Developing the future of sustainability

Building a platform to help businesses drive ESG impact and climate resilience

  • Architected and developed a multitenant COE2 data reporting platform for global enterprises to monitor carbon emissions, supporting 50+ organizations across 120+ countries with strict data isolation and role-based access
  • Built data pipelines capable of ingesting and processing over 500M+ carbon-related records monthly using Kafka, ensuring real-time compliance reporting with <2s latency
  • Designed a modular calculation engine to handle thousands of complex emission factor equations, enabling custom formulas per tenant and reducing report generation time by 80%
  • Implemented advanced data partitioning and indexing strategies using Elasticsearch, enabling sub-second query performance on datasets exceeding 10TB+
  • Developed robust multi-tenant architecture with hierarchical org structures, allowing enterprises to create nested entities (subsidiaries, business units) with independent data governance and reporting scopes
  • Ensured platform scalability and resiliency by deploying on Kubernetes with autoscaling, achieving 99.999% uptime across all reporting services
  • Collaborated with sustainability consultants, data scientists, and client teams to build a configurable emissions modeling framework, enabling organizations to simulate future CO2 impact scenarios

Agzaga - Equipping America's farms, one bale at a time.

Your online farm superstore — fast, trusted, made for the field.

  • Built a full-stack e-commerce solution with a React-based frontend and a Node.js backend.
  • Integrated with multiple payment providers and shipping services to streamline the checkout process.
  • Implemented a custom inventory management system to handle a large catalog of agricultural products.

Education

Master of Science in Artificial Intelligence

Dublin, Ireland -- Jan 2024 - Jan 2025

Bachelor of Science in Computer Science

Karachi, Pakistan -- Aug 2016 - Aug 2020